EDISON WP4

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Contents


Objectives

WP4 develops and implements a strategy to ensure the exploitation of the EDISON Educational and Training Model through the definition of the service portfolio based on the outputs of WP2 and WP3, the business models, the analysis of the sustainability potential of the project outputs, as well as the operation of education and training programmes following the EDISON framework.

The strategy should ensure the establishment of a sustainable community that can continue and evolve EDISON activities after the project ends. This overall goal can be broken down into the following objectives:


Communication


Deliverables due by PM12

Dependencies

Task 4.1 Strategic Market analysis for sustainability potential.

START PM01

Task leader: INM (6PM),

Contributors: EGI.eu (4PM), ENG (1PM), FTK (1PM), UvA (1PM), Southampton (1PM)

The task is responsible for the formulation of the business and exploitation plans needed to secure sustainability and to increase the impact of the project outputs [input to WP1 exploitation plan]. The task will define the Data Scientist education and training growth potential and the type and level of competitive pressure in this area. The purpose of this task is to ensure that EDISON products and services are positioned on the market to fulfil demand needs in a profitable (sustainable) manner.

This strategic market and competitors diagnose will be performed along the entire EDISON lifecycle and will comprise analyses both “towards inside the consortium” and towards the competitive landscape, using well known strategic marketing tools such as PEST, SWOT and market maturity modelling tools, to deliver the Demand side vision and the Supply side vision. Analyses “within the consortium” will be performed via bilateral and multilateral discussion groups specifically focused in the diverse components of the business modelling process. For the externally oriented activities aiming at analysing the competitive environment for future delivery/commercialisation of EDISON solutions, the following market research techniques will be applied: Desk Research, focused on getting the basic comprehensive quantitative and qualitative information on the potential education and training marketplace for our outputs as well as regarding our competitors. Interviews/surveys with market players: data and information gathering will be complemented with the outputs of the validation activities foreseen across the project as well as from feedback gathered through the performance of the WP5 activities. This task is carried out during the whole project duration to full alignment of activities with the market evolution, providing also feedback to WP2 and WP3 on their activities.


Task 4.2. Business models definition.

START PM06

Task leader: EGI.eu (4PM),

Contributors: ENG (1PM), FTK (1PM), UvA (1PM)

This task will be responsible for the definition of the business model via the widely used “Business model Canvas” tool, i.e. describing Business Models on four areas: customers, offer, infrastructure and financial viability and main model components: target customer segments, leading distribution channels, value propositions/products and services range, revenue streams. The task will define the governing model, policies and processes that are required for the EDISON community to maintain and sustain the output of the project, including the knowledge and community that will be gathered [connected with task 4.3]. These will evolve during the project in parallel with the sustainability and business plan. This task will support the development of operational plans of the partners providing services.

Task 4.3. Sustainability: Plan and implementation.

START at M13

Task leader ENG (5PM),

Contributors: EGI.eu (2PM), INM (1PM), UvA (1PM)

The task is responsible for the implementation of Business Models defined in Task 4.2, the related go-to-market strategies for the exploitation of the services portfolio including:

The task will be responsible for the definition of the operational structure and the support given to an increasing number of pilots in the three use cases proposed:

This task will define the production and roll-out programmes, costs and pricing policies, financial structuring and viability monitoring processes, and other components.

This task will be responsible for the definition of the long-term EDISON Educational Model roadmap to ensure an increasing adoption of the EDISON approach beyond the project time frame, including the maintenance and evolution of the Educational Model and the implementation of the certification Schema.


Task 4.4. Definition of a certification scheme 

START at M03

Task leader EGI.eu (6PM),

Contributors: ENG (1PM)

Long-term sustainability of EDISON outputs will be closely tied to the ability of those educated in new skills to demonstrate this knowledge in a well-recognised way. Certification of individuals (like e.g. “self-made” Data Science experts) would support this, and also be highly valuable in promotion and marketing of EDISON outputs.

EDISON must look forward and ensure this knowledge can be formed into such a certification scheme. The certification programme will comply with ISO standards for certification and different forms of formal certifications will be considered (e.g. through the involvement of a formal certification authority, by attending expedited on-line courses). Developing a personal certification scheme will involve the following activities:

Planning the execution of the certification scheme, establishing informal agreement between interested actors, certification authorities (e.g. TUV SUD) or international organisation for Science (e.g. ICSTI1 ).

The task will exploit the DS-BoK and the CF-DS to give content and competences to be covered in the certification and goals for resulting competences, which will be provided by WP2.3. Project partners will draw experience from similar developments of certification schemes in other European projects.


Roadmap 1 year

Project Month T4.1 - start @M1 T4.2 - start @M6 T4.3 - start @M13 T4.4 - start @M3
1 @KoM - Define interaction and expectations with T2.1

WP Kick Off Market Research Terms of Reference (to generate the market research questions)

Start of Desk Research (DR) Interviews Intra consortium

Demand and Competitor Analysis (DCA) - to be progressively updated during PY1

Inmark leading market analysis operations

Partners will help in defining contacts, content of the interview and analysis

Attend Kick-off meeting
Attend Kick-off meeting
2
Start of interviews

Minimum number of interviews: 25-30

Support D5.1 with business model related content

3



Provide suggestion of overarching name of certification scheme to which you are certified against (i.e. brand)
4



Discuss scheme breakdown “structure” such as levels or topic based; Work with WP2 to ensure competences and skills can be mapped within certification scheme (e.g. topics and branding)
5



Understand how training material coming from T2.2 can be structured in line with the certification scheme
6
Interview stage finishes Structure organization model around marketable products (e.g. BoK); Work with WP2 for potential customers segment of each product
Define what is a “trainer” e.g. individuals or institutions; Formal trainer training or requirements/policy only
7
Analysis and reporting Formalise value propositions; Match products and customer segments to expand business model canvas 4.1
Exam: Structure

Matrix (weighting scales); knowledge/skill requirements; Pre-requirements applying for certificate: degree, experience, education

8

Define activities that would need to be carried out to support the product and associated resources required; Identify distribution channels (e.g. training departments within universities, institutes) - WP3
Exam: Example questions (writing of the questions, number for each exam); Examination format (multiple choice, complex multiple choice)
9
Checkpoint DR Internal Discussion PEST Define relevant partnerships that need to be established (e.g. CA) - WP4.4
Planning to work with certification authorities and overall certification quality assurance
10
Start of work on D4.1 Initial description of pricing schemes (e.g training scheme) WP4.4
Define licensing and business model framework; D4.2 ToC
11
Draft of Deliverable D4.1 is available for review Support D4.1 and 4.2
Full draft of D4.2
12
D4.1 ready for submission Support D4.1 and 4.2
Formal Review D4.2


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