Difference between revisions of "Social media tips"

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(Social media training Belgrade, 15 September 2011)
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Premium services – Politicshome, Radian6, BrandWatch and Sysomos
 
Premium services – Politicshome, Radian6, BrandWatch and Sysomos
  
=Assessing tools=
+
==Assessing tools==
  
 
* Klout [http://www.klout.com] (twitter, FB)
 
* Klout [http://www.klout.com] (twitter, FB)
Line 27: Line 27:
 
=30 second blog review method=
 
=30 second blog review method=
  
Who’s blogging?
+
Who’s blogging?<br>
How many posts, how recent?
+
How many posts, how recent?<br>
 
What kind of engagement?
 
What kind of engagement?
  
=Responding to comments=
+
==Responding to comments==
  
It is an option to NOT respond to comments about you.
+
It is an option to NOT respond to comments about you.<br>
Only reply if you have more value to add, or can gently correct inaccuracies.
+
Only reply if you have more value to add, or can gently correct inaccuracies.<br>
Otherwise, monitor the conversation without commenting.
+
Otherwise, monitor the conversation without commenting.<br>
If you do respond, keep it informal and friendly.
+
If you do respond, keep it informal and friendly.<br>
  
=Writing for websites=
+
==Writing for websites==
  
This is an active medium – people use the web to answer questions, get things done.
+
* This is an active medium – people use the web to answer questions, get things done.
Offer a summary up front
+
* Offer a summary up front
Use the keywords and phrases you know your audience use to find information about you in the first part of the text and in titles eg clocks go back
+
* Use the keywords and phrases you know your audience use to find information about you in the first part of the text and in titles eg clocks go back
One idea per paragraph
+
* One idea per paragraph
Short headlines – 5 to 8 words only
+
* Short headlines – 5 to 8 words only
Add descriptive inline links and multimedia to illustrate (NOT click here!)
+
* Add descriptive inline links and multimedia to illustrate (NOT click here!)
  
 
Link shortening services eg bit.ly can give you click through rates, but Twitter blocks these in favour of its own service.
 
Link shortening services eg bit.ly can give you click through rates, but Twitter blocks these in favour of its own service.
  
=Social Media Content=
+
==Social Media Content==
  
First point – be remarkable! Funny, helpful, insightful, quirky etc.
+
* First point – be remarkable! Funny, helpful, insightful, quirky etc.
Be prolific, use insight based on experience.  
+
* Be prolific, use insight based on experience.  
Get feedback – what worked?
+
* Get feedback – what worked?
Simplify ideas and messages – use shareable formats ie not PDF
+
* Simplify ideas and messages – use shareable formats ie not PDF
  
=Goals for social media channels=
+
==Goals for social media channels==
  
Listening to your audience, understand views
+
* Listening to your audience, understand views
Generate buzz
+
* Generate buzz
Discussion and response
+
* Discussion and response
Co producing materials with a community (more durable content)
+
* Co producing materials with a community (more durable content)

Revision as of 14:36, 15 September 2011

Social media training Belgrade, 15 September 2011

Why engage in social media for publicity?

Some tools that you can use...

Listening in to the conversation…

  • Dashboard – Netvibes, iGoogle
  • Keyword tool – SocialMention, IceRocket, Trackur
  • Feed reader – Google Reader

Finding keywords is very important…what are the people we are looking for using when they look for us online, or have a conversation about this topic online?

www.google.com/adplanner

Can help answer the question is this an important blog etc?

Premium services – Politicshome, Radian6, BrandWatch and Sysomos

Assessing tools

  • Klout [1] (twitter, FB)
  • PeerIndex [2] (twitter, FB)
  • Alexa [3] (websites)

30 second blog review method

Who’s blogging?
How many posts, how recent?
What kind of engagement?

Responding to comments

It is an option to NOT respond to comments about you.
Only reply if you have more value to add, or can gently correct inaccuracies.
Otherwise, monitor the conversation without commenting.
If you do respond, keep it informal and friendly.

Writing for websites

  • This is an active medium – people use the web to answer questions, get things done.
  • Offer a summary up front
  • Use the keywords and phrases you know your audience use to find information about you in the first part of the text and in titles eg clocks go back
  • One idea per paragraph
  • Short headlines – 5 to 8 words only
  • Add descriptive inline links and multimedia to illustrate (NOT click here!)

Link shortening services eg bit.ly can give you click through rates, but Twitter blocks these in favour of its own service.

Social Media Content

  • First point – be remarkable! Funny, helpful, insightful, quirky etc.
  • Be prolific, use insight based on experience.
  • Get feedback – what worked?
  • Simplify ideas and messages – use shareable formats ie not PDF

Goals for social media channels

  • Listening to your audience, understand views
  • Generate buzz
  • Discussion and response
  • Co producing materials with a community (more durable content)